Gloria Zhu
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I'm an experienced, editorial-focused marketing & brand manager. Nice to meet you. Let's talk.

 illustration of company and people

Marketing Direction

I've developed marketing plans and campaigns for companies across all industries and budgets. A solid marketing plan is the basis of all marketing success. No gimmicks necessary.

 one world play project instagram grid

Content & Community

I've grown communities through creative and engaging content through various marketing channels. The key is to have a consistent voice & message across your brand, and embracing your audience.

 laptop and blog work

Brand Awareness & Growth

Brand awareness is the key to consumer trust. Through authentic connection, consistent engagement, and precise targeting, I've grown awareness from ground zero to as much as 1800%.

Resume

Marketing and brand manager with experience in consumer marketing strategy & management, lead generation, social media, brand awareness and growth. With years of experience  marketing for consumer and tech brands, I work with a creative blend of data-driven savvy and solutions-based objectives.

 

Experience

Marketing & Brand Consultant
Self-Employed
Apr 2014 to Now

Head of Marketing
Workit Health
Nov 2016 to Jan 2018

 

Marketing Associate
One World Play Project
Aug 2016 to Dec 2016

Social Media Marketing Manager
America For Animals
Nov 2015 to Dec 2016

Content Marketer
YogaBuddy
Sep 2014 to Jan 2015

 

Education

Bachelor of Arts
University of California, Santa Barbara
Major: International Studies
Minor: Chinese
Graduated 2010

 

Expertise

Data Analysis
Project Management
User Experience & Journey
Marketing Funnels
Landing Page Design
Ad Design
Competitive Analysis

Content & Brand Planning
Marketing Strategy
Marketing Campaigns
Editorial Calendars
Social Media Marketing
Content Management
Engagement & Community

 

Technical Skills

Wordpress/CMS Tools
Adobe InDesign
Adobe Illustrator
Copywriting
Website Design

Google Analytics
Google Adwords
Facebook Business Manager
Hubspot/CRM
Mailchimp/Email Marketing

 

Volunteer Experience

Writer & Consultant
Catchafire    
Apr 2015 to Now

Donor
Ruby's Place
Dec 2017 to Now

Donor
House Rabbit Society
May 2017 to Now

 

Languages

English
Fluent

Mandarin
Fluent

Cantonese
Fluent

French
Intermediate

 
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Testimonials

Gloria managed a complex marketing program. She excels at disparate skills from conversion rate optimization, upper funnel demand generation, and project management.
— Jay Stampfl, Founder at Blackbird PPC
Gloria’s efforts across a wide range of marketing campaigns always performed beyond expectation in terms of driving traffic, developing partnerships, encouraging sign-ups, and generating revenue.
— Amy Compeau, Product Designer at Pinterest
Gloria took on a mountain of work and was quickly able to deliver results. She’s fun, smart, and fully engaged. Basically, she’s a rockstar!
— Eric Rubin, Director of Marketing at One World Play Project
Gloria was unflappable. She held down multiple detail-laden projects with grace and cheer. When Gloria said ‘I’ve got it,’ I knew it would get done.
— Dave Martina, Account Executive at General Motors

Let's work together.

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@glowetc

glow etc. is my personal brand and blog. I talk about mental health wellness, personal growth, creative development, and related super fun stuff.